Demant

Content Marketing Associate

Department Diagnostics - E3
Job Locations US-IL-Arlington Heights
Job ID
2023-18481

Overview

e3 Diagnostics is the leading provider of audiology equipment sales and service solutions in the United States. With over 30 offices nationwide, staffed with teams of highly experienced hearing and balance instrument experts, our local approach allows us to be your most responsive, helpful option when looking for solutions to help you provide the best care and grow your practice. Our goal is simple. We aim to make it easier for you to do what you do best – take care of your hearing patients. That’s the e3 promise.

That’s the e3 way.

 

e3 Diagnostics is looking for a marketing professional with a passion for helping others. We have an outstanding opportunity in our rapidly growing company, and we’d love to meet you.

 

In this new role, your primary responsibility will be to establish and execute a national content marketing plan, including written and video assets that enhance SEO and increase customer engagement. You’ll work closely with district and regional sales managers, global manufacturers, and the marketing team to discover and create content.

Responsibilities

  • Write and coordinate the creation of written and video content that drive SEO benefits.
  • Utilize Google Analytics to monitor key performance metrics of content marketing such as website traffic, engagement, and SEO performance. Collaborate with Denmark Digital Marketing Excellence Team to identify areas of focus for content development.
  • Create and manage content plan in collaboration with the e3 Diagnostics marketing team, sales, and manufacturers to publish our quarterly newsletters, blogs articles, advertisements, email blasts, social media posts, scripts, and websites.
  • Co-manage a content management platform for our sales team to easily find and distribute assets to customers. Monitor consumption and sales effectiveness of content.
  • Assist in the development of marketing campaigns that leverage our expansive Salesforce CRM data and triggering capabilities.
  • Set exhibiting calendar and manage details in support of exhibiting at industry conferences. Manage procurement and distribution of apparel and ad specialties to support these events.
  • Acquire a strong knowledge of customer needs and preferences. Recommend ways to make it easier to do business with e3 Diagnostics when appropriate.
  • Research and understand industry trends and competitors’ strengths and weaknesses.
  • Learn the basic features and capabilities of audiology, vestibular, and occupational health diagnostics equipment and the services we provide to customers
  • All other duties as assigned

Qualifications

 

  • Bachelor’s Degree or equivalent experience
  • 5+ years of marketing experience preferred. B2B and healthcare experience a plus
  • Exceptional written communication ability
  • Excellent organizational skills, including prioritizing, multitasking and time management
  • Salesforce or equivalent CRM knowledge
  • Confident communicator and presenter
  • Medical device background a plus
  • Strong analytical skills and data-driven thinking
  • Demonstrate Demant Values: We create trust | We are team players | We create innovative solutions | We apply a can-do-attitude
  • Hybrid: In Arlington Heights, IL office 3 days per week
  • Ability to travel domestically, up to 10%.
  • Must be 18 years of age
  • High School diploma or GED
  • Ability to pass pre-employment drug test and background check

 

e3 Diagnostics is an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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